JACK MORTON WORLDWIDE

Freelance Senior Copywriter

May 2025 - Present

Remote​

✦ Respond efficiently to projects that need expert copy crafting and creative conceptualizing on tight deadlines

✦ Pitching, creating, and executing content development and concepts for brands like Amazon Web Services, Jim Beam, and Maker's Mark

✦ Direct all copy for experiential and digital marketing presentations and pitch decks

✦ Collaborate closely with Creative Directors, VP of Creative, Strategy, Production, and Client Managers

✦  Craft compelling copy for internal brand emails, social media posts, and landing pages 

​​

​

SOHO EXPERIENTIAL

Freelance Associate Creative Director of Copy

May 2025 - Present

Remote

​

✦ First dedicated copywriter in the agency 

✦ Conceptualize and pitch experiential and digital activations for brands like Espolòn, Walmart, and Lufthansa that align with creative strategy and business goals

✦ Craft scripts for live game shows, speeches, influencer posts, and talent performances, applying content development and written communication best practices

✦ Present copy and creative to clients while closely working with VP of Creative, Production, and Design

✦  Utilizing my design and arts background to assist in design direction for interior spaces and corresponding decor copy 

✦  Craft targeted copy for merch, directional signage, event spaces, and digital platforms as well as all deck copy, integrating research skills to inform messaging

✦  Produce original illustrations for Espolòn, utilizing Adobe Creative Suite 

 

 

MOMENTUM WORLDWIDE

Associate Creative Director of Copy

May 2022 - October 2024

Remote, Team based in NYC

 

✦ Direct the copywriting team in developing experiential marketing and BTL campaigns for on-retainer clients such as Purina, Patrón, and Grey Goose, as well as new clients such as Square and WNBA

✦  Directly mentor Associate and Junior Copywriters

✦  Helped conceptualize and pitch the Clio Award-winning "Purina Club" experience at CitiPark

✦  Present headlines, copy exploratory, and experiential creative concepts to clients

✦  Develop copy-focused BTL rebranding for Patrón, Bombay Sapphire, and Angel's Envy with excellent consumer testing and increased purchases

✦  Integrate the latest data in Decision Science to craft headlines and copy that positively resonates with consumers and fulfills client goals

​

 

ClickUp

Lead Copywriter

February 2021 - May 2022

Hybrid, Team based in San Diego

 

✦ Craft all copy for this tech unicorn productivity startup, including landing pages, advertisements, events, blogs, video scripts, social posts, and more

✦ Shape and preserve ClickUp's unique brand voice
✦ Oversee team of Copywriters

✦ Provide art direction to Designers and Illustrators

✦ Collaborate closely with the VP of Creative, Design, Video Production, Sales, Strategy, and Social Media team and cooperate cross-functionally to align initiatives

✦ Write all public-facing copy from and by ClickUp CEO Zeb Evans, including an editorial essay for Fortune

✦ Edit and review written work of our sales team and onboarding team

✦ Develop and create top-performing, SEO-driven editorial blog posts

​

 

Mullenlowe US

Senior Social Writer

May 2020 - Jan. 2021

NYC

 

✦ Lead the creation of earned, paid, and organic social content for brands like AXE, Hawaiian Tropic, JetBlue, and Xeomin 

✦ Present concepts directly to clients with a stunning track record of on-the-spot creative approvals 
✦ Collaborate closely with Designers and Community Managers 

✦ Conceptualize and execute photo and video shoots

✦ Track current trends in analytics, social media, culture, and branding

​

 

Vaynermedia

Community Manager + Copywriter

May 2019 - Feb. 2020

NYC​

 

✦ Managed all social media calendars for my dedicated brands
✦ Craft copy for commercials, social spots, and always-on content 
✦ Develop unique social voices and identities for brands 
✦ Ideate, pitch, and execute exciting visual social content 
✦ Manage influencer partnerships and collaborations

✦ Engage 1:1 with people on all brand platforms, handling all consumer feedback, tracking daily engagements

​

​

BuzzFeed

Senior Creative Producer 

Sept 2014 - Feb. 2019

NYC​

​​

✦ Craft sharable and viral social, pre-roll, video, editorial, and long-form sponsored content that consistently outperformed benchmarks with an average of 2M views, increased consumer purchasing, and utilized learnings from the analytics dashboard to inform future campaign strategy
✦ Conceptualize, plan, and lead cutting-edge design direction on photo shoots for client campaigns, including hiring talent and crew 
✦ Manage Associate Creatives, approving ideas and campaign work, guiding them through the entire production process, and acting as an advocate for their growth in the Creative department 
✦ Provide guidance and counsel for the entertainment, CPG, and beauty verticals 
✦ Collaborate cross-functionally with Sales, Strategic Planning, Data, and Distribution teams to strategize and produce top-performing content spanning all verticals

✦  Host creative brainstorming sessions with clientele, gaining partner buy-in and feedback on concepts, methods, and formats​

​​​​

 

Beautilation

Owner/ Operator/ Designer

2012 - 2019

NYC

 

✦ Grew the brand using social media, Tumblr blogging, and partnering with influencers and celebrities before it became an industry-wide best practice

✦ Founded an international shirt line sold exclusively on Etsy.com

✦ Designed original tops, bags, and hats and managed outsourcing for our screen printing and wholesale orders

✦ Handled all aspects of business, including branding, marketing, sales, production, shipping, and customer service

​