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WORK
BACARDI
BTL + EXPERIENTIAL
CAMPAIGNS
As a dedicated member of the Bacardi team at Momentum Worldwide, I led copy and creative conceptualizing for Patrón, Grey Goose, Angel's Envy, and Bombay Sapphire.
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CORONA
KARAOKE LEAGUE
To help Corona in their support of LGBTQ+ nonprofit Athlete Ally, we partnered with drag superstars Asia O’Hara and Lady Camden to bring the community together with Karaoke League, a program that invited everyone to join the competition.
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SQUARE
BUILT FOR BEAUTY
Square wanted to throw an event to promote their platform as the perfect business tool for salon owners. I helped conceptualize, present, and flesh out Built For Beauty, an industry event featuring celebrity stylist Chris Appleton.
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CLICKUP
Super Bowl CAMPAIGN
I assisted with writing our script, then owned all copywriting for our ads, Super Bowl landing pages, events, and blog posts hyping up our first in-house created TV spot.
Comic Con BILLBOARDS
As a former Comic Con cosplayer, I was tapped to ideate the creative and execute the copywriting for our OOH campaign. Our mission was to speak to the vast, yet niche audience who attends Comic Con and increase brand awareness.
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SABRA
Super Bowl CAMPAIGN
Pushing our campaign via Sabra's social platforms as the Community Manager, developing strategy for engagement, executing S&D opportunities, and leveraging our creative, talent, and social platforms to increase sales & impact.
NORDSTROM
"How Lazy Girls Can Stay On-Trend For Spring"
I cast, styled, and wrote the copy for this shoppable shoot, as well as directed hair and makeup. The client gave us an outline of key brands to feature and at my recommendation, allowed us to use "real girls" instead of models.
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MORE, MORE, MORE:
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